Lifelong Traditional Producer
70 Years of Roots. No Shortcuts.
Growing coffee the way his grandfather taught him, this producer has spent a lifetime tending to coffee trunks that are 30 to 50 years old — pruning and rejuvenating them season after season rather than chasing the newest high-yield varieties. He calls his approach "the poor man's way," but there's nothing small about the knowledge behind it. After seven years working at Mexico's national coffee institute, INMECAFE, he developed deep technical expertise in field operations, crop management, and sustainable cultivation. That foundation shapes everything he does today.
"This is the poor man's way — and it's the right way.
He's watched government programs come and go, prices rise and fall, and modern farming trends cycle through. Through all of it, his commitment to traditional, sustainable methods hasn't wavered. The coffee he grows reflects that — unhurried, deeply rooted, and honest.
How He Farms
Tends decades-old Robusta coffee trunks rather than replanting with new varieties
Carefully manages shade from native timber trees to protect yield and soil health
Plants at considered spacing to reduce branch competition between plants
Produces Robusta coffee alongside cacao and native hardwoods including cedar and mahogany
He's seen the industry try to replace farmers like him with faster, cheaper methods. He's still here. And so are his trees.